PURPOSE STATEMENT

As a recent masters graduate of the University of Mississippi, I tailored my studies toward my love of lifestyle and entertainment, developing my skills in 360-degree brand strategy and positioning, consumer/target audience psychology and behavior, parasocial relationships, and bringing Integrated Marketing Communications (IMC) research and theory into practice. Guided by a mindset grounded in storytelling, being culturally attuned, research-driven decision-making, and innovative brand touchpoints, my "why" is to use my education, experience, and involvement to create relationships with resonance and make meaningful connections between brands and their audience.