Graduate Coursework

  • Principles of IMC

  • Consumer Research and Insights

  • Consumer/Target Behavior

  • Brand and Relationship Strategies

  • Advanced IMC Campaigns

  • Content Marketing

  • International and Multicultural IMC

  • Crisis Communication

  • Reputation Management

  • Psychology of Music

  • Event Planning and Management

  • Independent Study - Parasocial Relationships

Undergraduate Relevant Coursework

  • Intro to Mass Communication

  • Intro to Integrated Marketing Communications

  • Office Applications

  • Writing for Integrated Marketing Communications

  • Advanced Writing: Integrated Marketing

  • Public Relations

  • Account Planning

  • IMC Explorations: Fashion Merchandising

  • Creative Visual Thinking

  • Communications Law

  • Intro to Computational Media

  • Integrated Marketing Communications Research

  • Intro to Multimedia Writing

  • Public Relations Case Problems

  • Magazine Service Journalism

  • Public Relations Techniques

  • Internet Marketing Communication

  • Photojournalism

  • Magazine Service Journalism Publishing

  • Media Problems

  • Integrated Marketing Communications Campaigns (Capstone)

  • Business Communication